Michelin ePrimacy Tyres

Premium tyre brand manufacturer Michelin announced their newest eco-friendly tyre range; the Michelin e.Primacy tyre.

MICHELIN e.PRIMACY: for electric, hybrid or low fuel consumption vehicles. MICHELIN e.Primacy delivers the lowest fuel consumption in its category[1][5], and boasts an extended electric vehicle battery range[1]. A safety oriented tread ensures wet braking performance made to last, while maximised road contact helps deliver longer treadlife.

Key benefits

1. MICHELIN eco-designed tyre made to last for energy savings[3][5].
The MICHELIN e.Primacy summer road tyre made to last for realising energy savings[3] (-27% of energy consumption on average compared to its leading competitors). Embrace a more eco-friendly driving experience with the lowest rolling resistance of its category[5].

2. Relaxed, stress-free electric journey.
Fit the MICHELIN e.PRIMACY tyre and increase the battery range of your vehicle by 7% on average[1], about 18 additional miles across a 350 miles estimated range. The EnergyAirShield Compound lowers energy dissipation and the CoolRunning Sidewall absorbs less energy during flexion to ensure efficient, stress-free driving.

3. High MICHELIN summer standard of safety, from the first kmile to the last.[2][6][7]
Drive with confidence on wet days with MICHELIN e.PRIMACY, a tyre designed for lasting safety. Even after 18500 miles of use, braking distance stays below the legal homologation level for a new tyre[6]. With a U-shape groove for high levels of water evacuation from the first to the last mile, this long-lasting tyre will keep you and your family safe on the road.

(1) When new, MICHELIN e.PRIMACY generates 2kg/t on average rolling resistance less than competitors equivalent in fuel consumption reduction of up to 0.21l/100km for a VW Golf 7 1.5 TSI or equivalent of gain of up to 7% in battery range for a VW e.Golf.
(2) Longevity test conducted by DEKRA TEST CENTER, on Michelin's request, June-July 2020, on dimension 205/55 R16 91V on VW Golf 7 comparing MICHELIN e.PRIMACY (100%) versus MICHELIN Primacy 4 (102.1%); Longevity test run in average real usage (D50) with 14,460 km (8,985 miles) run and extrapolated longevity at 1.6mm.
(3) Energy consumption means petrol for thermic and hybrid vehicles, electricity for electric vehicles.
(5) Rolling Resistance tests conducted on machine by Applus Idiada, on Michelin's request, June (on new) & August (on 2mm buffed) 2020, on dimension 205/55 R16 91V, comparing MICHELIN e.PRIMACY (new: 5.58kg/t & worn: 5.13kg/t) versus MICHELIN PRIMACY 4 (new: 7.74kg/t & worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t & worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t & worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t & worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t & worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t & worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t & worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t & worn: 6.97kg/t). Eco-friendly driving depends notably on driving habits, vehicle or tyre pressure.
(6) New and Worn (worn means worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation for Tread Wear indicator ECE R30r03f), on 205/55 R16 91V MICHELIN e.PRIMACY, is above the R117 European regulation wet grip threshold.
(7) MICHELIN e.PRIMACY is mainly rated "B" on the Wet Grip Item of the European labelling scale.